{"id":18678,"date":"2026-11-14T11:45:00","date_gmt":"2026-11-14T16:45:00","guid":{"rendered":"https:\/\/expat-times.com\/panama\/?p=18678"},"modified":"2026-11-11T11:28:53","modified_gmt":"2026-11-11T16:28:53","slug":"tourism-on-the-rise-1200-decision-makers-just-saw-panamas-192m-meetings-boom","status":"publish","type":"post","link":"https:\/\/expat-times.com\/panama\/travel-transportation-tourism\/tourism-on-the-rise-1200-decision-makers-just-saw-panamas-192m-meetings-boom\/","title":{"rendered":"Tourism On The Rise: 1,200 Decision Makers Just Saw Panama&#8217;s $192M Meetings Boom"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Panama City hosted the 65th annual congress of the <a href=\"https:\/\/www.iccaworld.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">International Congress and Convention Association<\/a> from November 8 to 11, drawing more than 1,200 decision makers from over 80 countries. The event at the <a href=\"https:\/\/expat-times.com\/panama\/crime-safety\/amador-marina-fire-destroys-2-boats-no-injuries-reported\/\" rel=\"internal\">Amador Convention Center<\/a> put a spotlight on <a href=\"https:\/\/expat-times.com\/panama\/travel-transportation-tourism\/panamas-protected-areas-drew-4000-visitors-but-thats-not-all\/\" rel=\"internal\">meetings tourism Panama<\/a>, a sector that generated $192 million for the national economy between January and October 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">President Jos\u00e9 Ra\u00fal Mulino attended the opening session. Tourism Authority administrator Gloria De Le\u00f3n confirmed the country has 188 events booked this year and expects roughly 30 more signed before December 31. She called the ICCA gathering a \u201cgolden opportunity\u201d [Translated from Spanish] to attract future congresses.<\/p>\n\n\n\n<figure class=\"et-diagram et-diagram--auto\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><style>.et-diagram {\n  --et-bg: #ffffff;\n  --et-surface: #f7f9fb;\n  --et-surface-alt: #eef4f9;\n  --et-border: #dfe7ee;\n  --et-border-strong: #c2ced8;\n  --et-text: #0f1b29;\n  --et-text-muted: #556576;\n  --et-primary: #0a5fa8;\n  --et-primary-dark: #084a82;\n  --et-primary-soft: #e3eefa;\n  --et-accent: #cb4739;\n  --et-accent-dark: #a5372c;\n  --et-gold: #d9a441;\n  --et-success: #2e9e5b;\n  --et-warning: #e08c1a;\n  --et-danger: #cf3d3d;\n  --et-font: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, sans-serif;\n  --et-mono: ui-monospace, SFMono-Regular, \"SF Mono\", Menlo, Consolas, monospace;\n  --et-radius-sm: 6px;\n  --et-radius: 10px;\n  --et-radius-lg: 14px;\n}\n.et-diagram {\n  font-family: var(--et-font) 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solid var(--et-border) !important; text-align: left !important; }}<\/style>\n  <figcaption class=\"et-diagram__header\">\n    <span class=\"et-diagram__logo-wrap\" itemprop=\"creator\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n      <meta itemprop=\"name\" content=\"Expat Times\">\n      <img loading=\"lazy\" class=\"et-diagram__logo\" src=\"data:image\/svg+xml;base64,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\" width=\"34\" height=\"34\" alt=\"Expat Times\" decoding=\"async\" loading=\"lazy\">\n    <\/span>\n    <h3 class=\"et-diagram__title\" itemprop=\"name\">Americas Business Travel Market Share by Country, 2026<\/h3>\n  <\/figcaption>\n  <div class=\"et-diagram__body\" itemprop=\"description\">\n    <div class=\"et-table-wrap\">\n      <table class=\"et-table\">\n        <thead>\n          <tr>\n            <th scope=\"col\">Country<\/th>\n            <th scope=\"col\">Projected Spending (USD billions)<\/th>\n            <th scope=\"col\">Share of Regional Market<\/th>\n          <\/tr>\n        <\/thead>\n        <tbody>\n          <tr>\n            <td data-label=\"Country\">United States<\/td>\n            <td data-label=\"Projected Spending (USD billions)\">$458.3<\/td>\n            <td data-label=\"Share of Regional Market\">81%<\/td>\n          <\/tr>\n          <tr>\n            <td data-label=\"Country\">Canada<\/td>\n            <td data-label=\"Projected Spending (USD billions)\">$42.3<\/td>\n            <td data-label=\"Share of Regional Market\">7.5%<\/td>\n          <\/tr>\n          <tr>\n            <td data-label=\"Country\">Mexico<\/td>\n            <td data-label=\"Projected Spending (USD billions)\">$14.1<\/td>\n            <td data-label=\"Share of Regional Market\">2.5%<\/td>\n          <\/tr>\n          <tr>\n            <td data-label=\"Country\">Brazil<\/td>\n            <td data-label=\"Projected Spending (USD billions)\">$12.7<\/td>\n            <td data-label=\"Share of Regional Market\">2.2%<\/td>\n          <\/tr>\n          <tr>\n            <td data-label=\"Country\">Panama (15th)<\/td>\n            <td data-label=\"Projected Spending (USD billions)\">$1.2<\/td>\n            <td data-label=\"Share of Regional Market\">0.2%<\/td>\n          <\/tr>\n          <tr>\n            <td data-label=\"Country\"><strong>Regional Total<\/strong><\/td>\n            <td data-label=\"Projected Spending (USD billions)\"><strong>$565.0<\/strong><\/td>\n            <td data-label=\"Share of Regional Market\"><strong>100%<\/strong><\/td>\n          <\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n  <\/div>\n  <p class=\"et-diagram__caption\">Source: <cite>World Travel and Tourism Council<\/cite><\/p>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Meetings Tourism Panama Faces Regional Market Gap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the local gains, Panama captures just 0.2 percent of the Americas business travel market. Regional spending on business trips is projected to hit $565 billion in 2026. Panama will absorb only $1.2 billion of that total, placing it 15th in the hemisphere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The United States dominates with $458.3 billion, about 81 percent of the regional market. Canada follows with $42.3 billion, Mexico with $14.1 billion, and Brazil with $12.7 billion. These figures were presented during the congress\u2019s opening day by Gloria Guevara, president and CEO of the World Travel and Tourism Council.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guevara said global meetings gathered 1.65 billion participants in 2025. The sector produced $1.3 trillion in direct spending, contributed $1.8 trillion to global GDP, and supported 24.2 million jobs.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">Este congreso forma parte de la estrategia conjunta de la Autoridad de Turismo de Panam\u00e1 (ATP) y PROMTUR Panam\u00e1 para atraer reuniones internacionales. https:\/\/t.co\/oATOy1UEXS<\/p>&mdash; Panam\u00e1Am\u00e9rica (@PanamaAmerica) <a href=\"https:\/\/x.com\/PanamaAmerica\/status\/2119858758448783480?ref_src=twsrc%5Etfw\">November 9, 2026<\/a><\/blockquote>\n<script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Eight Priorities for Growing Convention Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Guevara outlined eight operational priorities for governments aiming to expand their meetings industries. The list starts with mobility facilitation, specifically simplifying visa processes to speed up arrivals for international delegates. Panamanian private sector groups have repeatedly flagged visa processing as a barrier to attracting large conventions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other priorities include unified crisis management protocols, policies focused on high-value congresses rather than mass tourism, expanded air routes, sustainable event operations, specialized workforce training, digital tools including artificial intelligence for logistics, and incentives for public and private investment in convention centers and hotels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De Le\u00f3n noted that ICCA\u2019s return to Latin America after five years gave Panama direct access to 11 international associations evaluating potential host destinations. The congress marked the first time the event has been held in the region since 2021.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/expat-times.com\/panama\/wp-content\/uploads\/2026\/09\/guia-turistico-1200x800-1.webp\" alt=\"Elite Travel Agents. By PT.\" class=\"wp-image-16663\" srcset=\"https:\/\/expat-times.com\/panama\/wp-content\/uploads\/2026\/09\/guia-turistico-1200x800-1.webp 1200w, https:\/\/expat-times.com\/panama\/wp-content\/uploads\/2026\/09\/guia-turistico-1200x800-1-150x100.webp 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">he list starts with mobility facilitation, specifically simplifying visa processes to speed up arrivals for international delegates. Panamanian private sector groups have repeatedly flagged visa processing as a barrier to attracting large conventions. By PT.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Visa Reform and Infrastructure Investment Outlook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The visa issue remains central to Panama\u2019s competitiveness. While the country operates a <a href=\"https:\/\/www.visitpanama.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">modern convention center<\/a> in Amador and maintains strong air connectivity through Tocumen International Airport, industry representatives argue that processing delays undermine those advantages. Guevara\u2019s presentation framed mobility facilitation as the first requirement for any destination seeking to grow its meetings segment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The $192 million generated so far in 2026 shows consistent demand. But the gap between Panama\u2019s current market share and the regional leaders suggests significant room for growth if operational bottlenecks are addressed. De Le\u00f3n said meetings with international associations during the congress could translate into confirmed events for 2027 and beyond.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ICCA congress itself served as a demonstration of <a href=\"https:\/\/www.visitpanama.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Panama\u2019s capacity<\/a> to host large-scale international gatherings. Organizers managed logistics for delegates from more than 80 countries over four days, with sessions held at the Amador Convention Center on the Pacific entrance to the Panama Canal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Panama City hosted the 65th annual congress of the International Congress and Convention Association from November 8 to 11, drawing more than 1,200 decision makers from over 80 countries. The event at the Amador Convention Center put a spotlight on meetings tourism Panama, a sector that generated $192 million for the national economy between January<\/p>\n","protected":false},"author":3,"featured_media":17059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[35,30],"tags":[7848,7847,7846,50,61],"class_list":["post-18678","post","type-post","status-publish","format-standard","has-post-thumbnail","category-travel-transportation-tourism","category-business-economy","tag-business-travel-market","tag-convention-tourism-growth","tag-conventions","tag-panama","tag-tourism"],"_links":{"self":[{"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/posts\/18678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/comments?post=18678"}],"version-history":[{"count":1,"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/posts\/18678\/revisions"}],"predecessor-version":[{"id":18716,"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/posts\/18678\/revisions\/18716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/media\/17059"}],"wp:attachment":[{"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/media?parent=18678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/categories?post=18678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/expat-times.com\/panama\/wp-json\/wp\/v2\/tags?post=18678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}