Panama is showcasing its premium Geisha coffee and a unique tourism experience at the International Tourism Fair of Madrid (Fitur) this week. For the first time, the country is presenting “La Cosecha,” a gastronomic and tourism event centered on the world’s most valuable coffee variety. The fair runs from January 18 to 22 in the Spanish capital.
The promotional effort aims to attract international travelers to the highland region of Chiriquí. Organizers are officially launching their 2026 tour packages during the event. This year’s La Cosecha experience is scheduled for August 13 to 16 in the town of Boquete, Chiriquí.
A Platform for Sustainable Coffee Tourism
La Cosecha was created in 2017 as a platform linking coffee production with tourism in Panama’s Tierras Altas region. The project promotes understanding of the coffee process, direct contact with producers, and immersion in the natural environment where the bean is cultivated. It operates under a framework of sustainable tourism directly tied to single-origin coffee.
Leading the initiative is Panamanian gastronome Jorge Chanis. He is participating as an independent destination promoter at Fitur (International Tourism Fair of Madrid). Chanis explained the fair’s significance for this niche market.
“Fitur is a showcase to display the potential of tourism based on local products and community work,” Chanis said. [Translated from Spanish]
He added that La Cosecha solidifies Boquete’s reputation as an emerging luxury lifestyle destination in Latin America. The event will feature alongside Klassic Travel, an agency with over three decades of sector experience. Fair attendees can sample Panamanian Geisha coffee and review the full programming schedule.
Tour Packages Offer Immersive Farm Experiences
The 2026 tourism packages include detailed visits to coffee farms in Boquete. Travelers will tour cultivation and processing facilities, participate in guided tastings, and meet directly with local producers. The itinerary also features gastronomic activities centered on local products.
Additional plans incorporate mountain walks and open-air culinary experiences. Following the 2025 edition, which attracted international travel and food journalists, La Cosecha is pushing a stronger international strategy. Its goal is drawing visitors interested in origin coffee and responsible tourism practices.
The ninth edition will introduce a new concept called the “Gastronomic Concert.” This event will take place at a coffee processing facility with more than a century of history. The historic site, Casa Kotowa, will open its doors to the public as part of the official program for the closing activity.
La Cosecha represents one of several initiatives working to position Boquete as a premier tourism destination. Its identity is firmly associated with coffee production and authentic experiences connected to the land. The project highlights the region’s unique productive identity on a global stage like Fitur, hoping to convert interest into visitor arrivals later this year.