Panama’s consumer protection agency has released specific guidelines for shoppers ahead of Father’s Day celebrations on June 21. The Consumer Protection Authority (Acodeco) urged buyers to verify all promotional conditions before making purchases. The agency issued the warning as commercial establishments ramp up special sales and discounts for the holiday.
Stores must clearly state the start and end dates for any promotion. If no end date exists, retailers must disclose the minimum number of units available at the discounted price. The authority emphasized that businesses must specify whether the offer applies to all merchandise or only selected items. Regular prices and special sale prices must both be displayed correctly.
When discounts are expressed as percentages, stores must show the regular price alongside the reduction percentage. Acodeco considers advertising a vital tool for price comparison. However, the agency recommended that shoppers carefully analyze advertisements before buying. Consumers should verify that advertised conditions match what the store actually offers.

Key Consumer Rights During Special Sales
Shoppers must confirm essential details before completing purchases. These include the final price, product quality, warranty conditions, and specific features of the item or service. For total liquidation sales, every item in the store must be discounted and properly labeled with both regular and sale prices.
Partial promotions require stores to clearly mark the area where discounted products are located. Acodeco reiterated that promotional items still carry their warranty. The only exception occurs when the consumer receives clear advance notice about specific product conditions.
The buyer is only obligated to pay the lowest advertised price. This protection applies as long as a third party did not alter the price tag. Acodeco recommended keeping all purchase receipts and invoices. Shoppers should request warranty certificates when applicable and take photographs of advertised prices or offers as potential evidence.
“If you do not keep your receipt, you cannot file any type of claim,” an Acodeco spokesperson said. [Translated from Spanish] “Consumers who believe they have been affected by misleading advertising or failure to honor an offer can file a complaint at the Consumer Service Center or any Acodeco regional office.”

Consumer Protection and Holiday Shopping Tips
The agency made a direct call for shoppers to compare prices across different stores. Buyers should inspect products carefully before purchasing and avoid impulse buying. These Father’s Day sales in Panama represent one of the busiest shopping periods of the year.
Consumer Protection officials stressed that documentation serves as the foundation for any successful claim. Without a receipt or invoice, the agency cannot process complaints. Photographic evidence of pricing discrepancies strengthens a consumer’s case significantly.
The guidelines apply to all retail establishments operating during the Father’s Day shopping period. This includes department stores, electronics retailers, clothing shops, and online merchants. Acodeco will monitor compliance through routine inspections and respond to consumer complaints filed during the holiday period.
Complaints can be submitted at any Acodeco regional administration office across Panama. Consumers must provide all relevant information and evidence for the agency to investigate their case. The authority will examine whether businesses engaged in deceptive advertising or failed to honor promotional terms.
Father’s Day falls on June 21 this year. Retailers typically begin promotional campaigns one to two weeks before the date. The agency’s recommendations aim to prevent the common issues that arise during high-volume shopping periods, including misleading pricing, false availability claims, and warranty disputes.

